Burger King goes back to its roots.

Step back in time for Burger King as the fast food brand redesigns its logo with a look strangely reminiscent of the 1969 logo. The brand unveiled it in early january 2021.

The new logotype — or should we say "the old new logotype” — is largely inspired by the 1969 design. The 1969 logo was applied until 1999 when Burger King had renewed it. 

The new identity includes new packagings, new signage, new restaurant interiors and exteriors, new clothing, new visual identity, new advertisements. Joy and warmth are the keywords. Simple layouts, naive illustrations, bright colours, bold typography.

It will take a lot of time until the new identity gets implemented in its 19.000 restaurants around the world.

The new minimalist logo seamlessly meets the brand evolution of the times.
Burger King press release

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Etienne Lens


branding logo Burger King heritage